marketingSaaS8 weeks
Demand gen for B2B SaaS
Paid media + content strategy to capture qualified leads in US and LatAm.
Digital Marketing / AdsAutomation & Integrations
Challenge
High CPL and no automated nurturing.
Solution
Restructured campaigns, built use-case landings and automated sequences with lead scoring.
Results
- • CPL -32% in 8 weeks
- • +47% more demos booked
- • Unified attribution dashboard
CPL
-32%
Qualified leads
+52%
Approach
- Campaign and audience restructuring by segment
- Landing pages per use case
- Lead scoring and automated nurturing
- Weekly iterations with A/B tests and executive report
Deliverables
- • Campaign and audience playbook
- • Nurturing and lead scoring sequences
- • Attribution and pipeline dashboard
Proof / evidence
CRM results available under NDA; no public link.
NDA: limited public detail, no live link
Stack / tools
Google AdsLinkedIn AdsHubSpot/MarketoSegmentGA4
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